WELCOME TO
ETC Travel Retail
Engage . Transform . Connect

About Us
At ETC Travel Retail, we specialise in offering premium travel retail products – everything from unique souvenirs and delicious snacks to essential travel items. Our mission is to provide global travellers with exceptional products that capture the essence of their journeys, reflecting the rich cultures and stunning destinations they encounter.
As a multi-faceted business, we play key roles throughout the retail supply chain to ensure seamless product delivery. Our team works diligently to source, manage, and distribute a diverse range of products, maintaining the highest standards of quality and customer service. This integrated approach allows us to meet the demands of a dynamic market and cater to the needs of travellers worldwide.
In addition to our retail operations, we function as an investment property holding company. This diversification strengthens our market position and allows us to explore new growth opportunities. By investing in valuable properties, we not only enhance our portfolio but also contribute to the development of the communities we operate in. At ETC Travel Retail, we are committed to excellence and innovation, continuously striving to enhance the travel retail experience for our customers.
Vision, Mission & Core Values
Our Vision
To create a world-recognised channel for Singapore food brands to launch globally
Our Mission
To showcase Singapore to the world through fun, tasty, trusted snacks
Our Core Values
T – Trusted.
We are a trusted brand for the best of Singapore one can take home
R – Recommended.
We recommended only the best of Singapore snacks
U – Understanding.
We understand what global travellers want; we understand how to help Singapore brands to global
S – Share.
We create special moments for the Singapore story to be shared
T – Tell.
We tell the world the Singapore story through snacks

Founder / CEO
ETC Travel Retail Pte. Ltd. (UEN 202223118R) was founded in 2022 by a London-born Singaporean ex-Big 4 auditor and chartered accountant. The founder started the company with a vision to offer Singaporeans and tourists a specially curated selection of premium gourmet snacks in the travel retail segment and major shopping malls in Singapore.
As a local travel retail brand curated by a dedicated Singaporean team, ETC Travel Retail has been granted authority to distribute the following key major brands across Singapore: Our Brands
ETC engages with manufacturers and brand owners to transform their product offerings and elevate brand awareness by connecting with tourists and shoppers to curate the best customer experience in Singapore. Additionally, ETC acts as a property investment holding consultancy company, managing a diversified real estate portfolio. Our tagline – Engage, Transform, Connect – encapsulates our mission.
ETC is 100% owned and managed by Singaporeans.